Ex-Googlers’ AI Startup OpenArt Now Generates ‘Brain Rot’ Videos with a Single Click

AI-Generated “Brain Rot” Videos Take the Internet by Storm

The latest trend in online entertainment, AI-generated “brain rot” videos, captures the imagination of younger audiences with quirky characters like a sneaker-wearing shark and a ballerina with a cappuccino head.

OpenArt: A Startup Fueling the Trend

Founded in 2022 by former Google employees, OpenArt has quickly garnered around 3 million monthly active users, becoming a leading force in this emerging space.

Introducing the “One-Click Story” Feature

OpenArt recently unveiled its innovative “one-click story” feature, currently in open beta. This tool allows users to transform a simple sentence, script, or song into a captivating one-minute video. Whether for TikTok pleasantries or serious content like explainer videos for YouTube, this feature is poised to revolutionize digital storytelling, even in advertising.

Choose Your Template: Character Vlog, Music Video, or Explainer

With One-Click Story, users can select from three templates: Character Vlog, Music Video, or Explainer. For character vlogs, users upload an image and set a prompt. The software even understands song lyrics, creating animations that resonate with the themes, like illustrating blooming flowers in sync with the melody.

Edit and Refine Your Videos Effortlessly

Users can easily fine-tune their videos by revisiting the editor’s storyboard mode, adjusting prompts for a polished final product. With access to over 50 AI models, users can select tools like DALLE-3, GPT, Imagen, Flux Kontext, and Stable Diffusion to enhance their creations.

OpenArt-One-Click Story
Image Credits:OpenArt

Lowering Barriers for Aspiring AI Creators

The intent behind this feature is to simplify the path for budding AI creators, a medium that continues to thrive despite ongoing debates about its ethical implications.

Navigating Ethical Concerns in AI Content Creation

While these tools accelerate content generation with original characters and narratives, they raise numerous ethical questions, including issues of style imitation, intellectual property rights, and the potential for misinformation.

Intellectual Property Risks and Legal Considerations

During testing, concerns arose regarding the Character Vlog option, which could inadvertently incorporate copyrighted characters like Pikachu and SpongeBob, risking intellectual property (IP) violations. Notably, in June, Disney and Universal took legal action against AI firm Midjourney over AI-generated images.

Content creators should be cautious—if their videos infringe on copyright, they risk removal from social media platforms and potential legal repercussions.

OpenArt’s Commitment to Intellectual Property Compliance

Coco Mao, co-founder and CEO of OpenArt, emphasized their cautious approach to IP issues. “When you upload some IP characters, our models reject them by default,” she explained. However, the system may inadvertently allow some through.

Mao also expressed interest in negotiating licensing deals with major IP holders to better navigate this landscape.

OpenArt-Character Consistency
Image Credits:OpenArt

Ensuring Character Consistency: A Unique Selling Point

OpenArt differentiates itself by ensuring character consistency throughout videos. Unlike typical video models relying on standalone clips, OpenArt maintains cohesive narratives, enhancing audience immersion.

Future Plans: Enhanced Features and Mobile Potential

Moving forward, the company aims to develop the one-click feature further, allowing for dialogue between two different characters. A mobile app is also on the horizon.

Pricing Plans and Growth Trajectory

OpenArt operates on a credit-based system with four subscription plans: the basic plan at $14 per month for 4,000 credits (covering up to four One-Click stories), the advanced plan at $30 for 12,000 credits, the Infinite plan at $56 for 24,000 credits, and a team plan at $35 per member per month.

To date, OpenArt has raised $5 million from Basis Set Ventures and DCM Ventures, achieving positive cash flow and aiming for an annual revenue exceeding $20 million.

Here are five FAQs based on the OpenArt AI startup that creates "brain rot" videos:

FAQ 1: What is OpenArt?

Answer: OpenArt is an AI startup founded by former Googlers that specializes in generating creative content, particularly videos, using advanced artificial intelligence. Their platform allows users to create engaging videos with minimal effort, often described as "brain rot" due to their captivating and addictive nature.

FAQ 2: How does OpenArt create videos?

Answer: OpenArt utilizes sophisticated algorithms and machine learning techniques to analyze trends and user preferences. By simply clicking a button, users can generate unique videos that blend visuals, sound, and themes tailored to their tastes, making video creation quick and easy.

FAQ 3: What are "brain rot" videos?

Answer: "Brain rot" videos refer to highly engaging, often repetitive or overly stimulating content designed to capture and hold viewers’ attention. These videos are typically entertaining but may not provide substantial intellectual value, appealing more to emotions and quick entertainment.

FAQ 4: Is there a cost associated with using OpenArt?

Answer: OpenArt offers various pricing plans, including a free tier with limited features and premium subscriptions that provide access to more advanced options and tools. The specifics can vary, so checking their website for the latest pricing details is recommended.

FAQ 5: Can I use OpenArt for commercial purposes?

Answer: Depending on the terms of service, users may be able to use videos created with OpenArt for commercial purposes. It’s essential to review their licensing agreements and any restrictions before using the videos in commercial projects to ensure compliance.

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Harvard Neuroscientists and Google DeepMind Collaborate to Develop Artificial Brain in Virtual Rat

Harvard University Researchers and Google DeepMind Scientists Collaborate to Create Artificial Brain for Virtual Rat

In a groundbreaking partnership, Harvard University researchers have teamed up with Google DeepMind scientists to develop an artificial brain for a virtual rat. This innovative breakthrough, published in Nature, signifies a significant advancement in studying how brains control complex movements through advanced AI simulation techniques.

Constructing the Virtual Rat Brain

The research team utilized high-resolution data from real rats to build the virtual rat’s brain. Collaborating closely with DeepMind, the Harvard researchers created a biomechanically realistic digital model of a rat. Graduate student Diego Aldarondo worked with DeepMind researchers to train an artificial neural network (ANN) – the virtual brain – using deep reinforcement learning, a powerful machine learning technique.

The neural network was trained to use inverse dynamics models, similar to those used by human brains for guiding movement. This enabled the virtual rat’s brain to calculate trajectories and translate them into motor commands, mimicking real-life behaviors such as reaching for objects. Through reference trajectories derived from real rat data, the neural network learned to generate forces for a wide range of behaviors.

Potential Applications and Implications

The virtual rat with its artificial brain offers a new approach for exploring the neural circuits responsible for complex behaviors. This research could also lead to the development of more advanced robotic control systems, as well as pave the way for “virtual neuroscience,” where AI-simulated animals are used as models for studying the brain in various states, including diseases.

Advancing Towards More Virtual Rat Autonomy

Building on this achievement, the researchers aim to grant the virtual rat more autonomy to tackle tasks akin to those faced by real rats. By doing so, they can explore the learning algorithms that underlie the acquisition of new skills and behaviors, shedding light on how real brains learn and adapt.

Ultimately, this collaborative effort between neuroscientists and AI researchers aims to enhance our understanding of how real brains generate complex behaviors. By refining and expanding upon this innovative approach, they hope to unravel the mysteries of the brain and create more intelligent, adaptable systems.

1. What is the Artificial Brain in Virtual Rat created by Harvard Neuroscientists and Google DeepMind?
Answer: The Artificial Brain in Virtual Rat is a computer model that simulates the brain of a rat and its behaviors within a virtual environment.

2. How was the Artificial Brain in Virtual Rat created?
Answer: The Artificial Brain in Virtual Rat was created through a collaboration between Harvard Neuroscientists and Google DeepMind, using cutting-edge technologies and algorithms to model the neural circuits and behaviors of a rat.

3. What are the potential applications of the Artificial Brain in Virtual Rat?
Answer: The Artificial Brain in Virtual Rat could be used to study and understand the neural mechanisms underlying behaviors in rats, which could have implications for neuroscience research and the development of new therapies for neurological disorders.

4. Can the Artificial Brain in Virtual Rat be applied to other animals or even humans?
Answer: While the current model focuses on simulating the brain of a rat, the technology and methods used to create it could potentially be applied to other animals or even humans to study neural processes and behaviors in different species.

5. How does the Artificial Brain in Virtual Rat compare to a real rat’s brain?
Answer: The Artificial Brain in Virtual Rat is a simplified model of a rat’s brain and behaviors, but it provides valuable insights into the neural processes underlying behaviors in rats. While it may not replicate every detail of a real rat’s brain, it serves as a powerful tool for studying neural circuits and behaviors in a controlled virtual environment.
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