Kevin Rose’s Straightforward Test for AI Hardware: Would You Want to Punch Someone Wearing It?

Kevin Rose’s Unique Take on AI Hardware Investments

Kevin Rose believes in a visceral rule for evaluating AI hardware: “If you want to punch someone in the face for wearing it, you probably shouldn’t invest in it.”

A Candid Perspective from a Seasoned Investor

This bold assessment comes from Kevin Rose, a general partner at True Ventures and an early investor in notable brands like Peloton, Ring, and Fitbit. While many venture capitalists rush to back the latest trend in smart wearables, Rose is taking a more cautious approach amid the AI hardware gold rush in Silicon Valley.

The Challenges of AI Wearables

“Let’s listen to the entire conversation,” Rose states, critiquing current AI wearable technology for breaching social constructs around privacy. His experience on the board of Oura, which holds 80% of the smart ring market, reveals the fine line between technical capabilities and emotional resonance. Successful wearables thrive on social acceptability.

Emotional Impact Drives Investment Decisions

Rose emphasizes the emotional landscape of technology: “As an investor, you have to consider how technology makes you feel and how it impacts those around you.” He views the persistent “always-on” nature of AI as detrimental to human interactions.

A Personal Encounter with AI Wearables

Rose recounts his experience with AI wearables, including the ill-fated Humane AI pendant. A memorable moment came when he attempted to use the wearable to settle an argument with his wife. “That was the last time I wore that thing,” he laughs, highlighting the personal tensions that technology can create.

A Critical View on AI-Enhanced Experiences

Rose critiques trivial AI use cases, like asking smart glasses about monuments. “We bolt AI onto everything, and it’s ruining the world,” he argues, reflecting on the implications of modifying photos and altering perceptions of reality.

Lessons from Early Social Media

He draws parallels between the present AI landscape and the early days of social media, warning that seemingly harmless decisions may have lasting repercussions. “We’ll look back and think, ‘Was it a good idea to slap AI on everything?’”

Navigating AI’s Complex Challenges with Children

As a father, Rose faces his own challenges explaining AI to his children. After using OpenAI’s Sora to generate adorable puppy videos, he found himself explaining that these were not real pets. His solution? Compare the AI to movie magic to make it relatable.

Optimism for the Future of AI and Entrepreneurship

Despite his critiques, Rose is enthusiastic about AI’s transformative potential for entrepreneurship and venture capitalism. “Barriers to entry are shrinking daily,” he notes, recounting colleagues who have successfully built apps using AI coding tools.

Shifting Dynamics in Venture Capital

These advancements could reshape the VC ecosystem, allowing entrepreneurs to delay funding or operate without it entirely. “This will greatly change the world of VC, and I think for the better,” Rose predicts.

Reassessing the Role of Venture Capitalists

While some venture firms hire numerous engineers, Rose believes the real value lies in emotional intelligence. “The challenges entrepreneurs face are often emotional,” he asserts, underscoring the need for VCs who can offer long-term support.

What Rose Looks for in Founders

Rose recalls advice from Larry Page, urging the importance of seeking founders who disregard the impossible. “We want bold ideas that challenge the norms,” he concludes. “Even if they fail, we appreciate their mindset and will back them again.”