What’s Happening with LinkedIn’s Algorithm?

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    <h2>LinkedIn Gender Experiment Raises Questions About Algorithm Bias</h2>

    <p id="speakable-summary" class="wp-block-paragraph">In November, a product strategist, whom we'll refer to as Michelle (a pseudonym), logged into her LinkedIn profile and switched her gender to male, changing her name to Michael. This was part of an experiment called #WearthePants, designed to explore potential biases in LinkedIn's algorithm against women.</p>

    <h3>The #WearthePants Experiment: Testing Algorithmic Bias</h3>

    <p class="wp-block-paragraph">Michelle was participating in a growing trend where women sought to verify claims of algorithmic bias on LinkedIn. The test came in response to observations by frequent users who noted decreased engagement and visibility on their posts, coinciding with recent algorithm updates.</p>

    <h3>Engagement Imbalances: A Closer Look</h3>

    <p class="wp-block-paragraph">With over 10,000 followers, Michelle ghostwrites for her husband, whose profile has about 2,000 followers. Surprisingly, both received similar engagement despite the follower disparity. “The only significant variable was gender,” she pointed out.</p>

    <h3>User Reports of Gender-Based Visibility Changes</h3>

    <p class="wp-block-paragraph">Users like Marilynn Joyner also noted stark differences after changing their gender on LinkedIn. After switching to male, she reported a 238% increase in post impressions within just one day. This trend was echoed by many, leading to discussions surrounding gender bias within the platform.</p>

    <h3>The Response from LinkedIn: No Bias, No Problem?</h3>

    <p class="wp-block-paragraph">In response to these claims, LinkedIn stated that its algorithms do not rely on demographic information to determine visibility in users’ feeds. Yet, experts have noted that implicit biases may still persist within the system.</p>

    <h3>Understanding the Algorithm: Complexity and Bias</h3>

    <p class="wp-block-paragraph">According to data ethics consultant Brandeis Marshall, LinkedIn's algorithms are complex and may inadvertently favor certain communication styles. This complexity makes it difficult to pinpoint specific causes for visibility variations.</p>

    <h3>Roots of the #WearthePants Movement</h3>

    <p class="wp-block-paragraph">The #WearthePants initiative originated from entrepreneurs Cindy Gallop and Jane Evans, who questioned if gender was influencing engagement levels. By having men post similar content, they highlighted stark discrepancies in reach.</p>

    <h3>Algorithmic Transparency: A Call to Action</h3>

    <p class="wp-block-paragraph">While some participants demand accountability from LinkedIn regarding potential bias, the company's secrecy about algorithm operations complicates the issue. Marshall emphasizes the need for platforms like LinkedIn to address biases that might stem from the way their AI systems are trained.</p>

    <h3>User Experiences: Mixed Reviews on Engagement</h3>

    <p class="wp-block-paragraph">Many users across genders express frustration with the new algorithm. While some see increased impressions, others struggle to achieve engagement levels similar to those prior to the changes.</p>

    <h3>The Search for Clarity and Fairness</h3>

    <p class="wp-block-paragraph">The algorithm's opaque nature means that users are left confused and seeking clarity. “I want transparency,” Michelle stated, encapsulating the broader demand for accountability in social media platforms.</p>
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Here are five FAQs regarding LinkedIn’s algorithm:

FAQ 1: What does LinkedIn’s algorithm prioritize in user feeds?

Answer: LinkedIn’s algorithm prioritizes content that encourages engagement, such as likes, comments, and shares. It looks for posts that are relevant to your interests, industry, and connections, promoting high-quality, meaningful interactions over irrelevant content.

FAQ 2: How can I improve the visibility of my posts on LinkedIn?

Answer: To enhance the visibility of your posts, focus on creating engaging, original content that sparks conversation. Use relevant hashtags, tag connections, and post during peak hours when your audience is most active. Consistent interaction with your network also boosts your overall visibility.

FAQ 3: Are videos prioritized over text posts?

Answer: Yes, the algorithm tends to favor video content, as it often generates higher engagement rates. Incorporating video into your LinkedIn strategy can help attract more views and interactions compared to traditional text posts or images.

FAQ 4: Does commenting on others’ posts affect my own reach?

Answer: Absolutely! Engaging with others’ posts can expand your network and enhance your own visibility. When you comment on posts, your name is visible to the original poster’s connections, potentially increasing your reach and encouraging reciprocal engagement.

FAQ 5: How does LinkedIn determine what’s “high-quality” content?

Answer: LinkedIn assesses content quality based on user engagement metrics, relevance, and whether it fosters conversation. Posts that result in meaningful discussions, high interaction rates, and positive feedback from users are considered high-quality and are more likely to be promoted in feeds.

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