OpenAI Launches Affordable ChatGPT GO Subscription Plan in India
OpenAI has introduced a new budget-friendly ChatGPT subscription in India, named ChatGPT GO, priced at ₹399 per month ($4.60), significantly lower than the ₹1,999 ($23) Plus Plan.
Local Currency Pricing and Payment Options
Recently, OpenAI activated local currency pricing for all its subscriptions. With the launch of ChatGPT GO, users can also enjoy the convenience of paying via UPI (Unified Payment Interface), which is India’s popular payment framework.
Enhanced Features with ChatGPT GO
Nick Turley, VP at OpenAI and head of ChatGPT, announced that this plan will upgrade users’ experience by allowing 10 times more messages, image generations, and file uploads compared to the free tier. Additionally, the ChatGPT GO plan will offer improved memory capabilities for tailored responses, according to Turley.
We just launched ChatGPT Go in India, a new subscription tier that gives users in India more access to our most popular features: 10x higher message limits, 10x more image generations, 10x more file uploads, and 2x longer memory compared with our free tier. All for Rs. 399. 🇮🇳
— Nick Turley (@nickaturley) August 19, 2025
Feedback-Driven Expansion Plans
“Our users have expressed a desire for a more affordable ChatGPT option. We are launching GO in India first and will gather feedback before expanding to additional countries,” stated Turley.
A More Accessible Alternative
Previously, the Plus plan was costly for Indian users, priced over $20 in local currency. The new GO plan provides a more economical choice for users who mainly wish to engage in chat, image generation, and file processing.
Anticipation and Regional Focus
Software engineer Tibor Blaho, known for accurately predicting upcoming AI products, had previously hinted at the details of this plan. While initially restricted to India, OpenAI aims to roll out this plan to more regions soon, as mentioned on their support page.
Global User Base Growth
Last month, Turley reported that ChatGPT’s global usage has surged to over 700 million weekly users, up from 500 million in March. OpenAI recently enhanced the image generator feature, resulting in increased usage in India, which OpenAI CEO Sam Altman identified as the company’s second-largest market—an opportunity they intend to leverage with the GO plan.
India Leads in ChatGPT Downloads
According to app analytics firm AppFigures, India has outpaced other countries in ChatGPT app downloads, with over 29 million downloads in just 90 days. However, the app generated only $3.6 million in revenue from Indian users during the same period.
Competitive Landscape in India’s AI Market
This strategic move is expected to boost subscription rates, making ChatGPT more attractive to Indian consumers. Other AI companies are also targeting India’s vast internet user base of over 850 million—Perplexity recently partnered with Airtel to offer free Pro subscriptions, while Google has launched a free AI Pro plan for students in India for one year.
Conclusion: A Shift Towards Greater Accessibility
While OpenAI’s initiative does not include any giveaways, its local and affordable pricing strategy is likely to enhance subscription conversion rates for ChatGPT in the Indian market.
Here are five frequently asked questions (FAQs) about OpenAI’s launch of a sub-$5 ChatGPT plan in India:
FAQ 1: What is the new ChatGPT plan being offered in India?
Answer: OpenAI has launched a new ChatGPT plan in India that costs less than $5 monthly. This plan provides users access to the ChatGPT service, allowing them to engage in conversations and utilize its AI capabilities at an affordable price.
FAQ 2: How does this plan differ from existing ChatGPT offerings?
Answer: The sub-$5 plan is tailored specifically for the Indian market, making it more accessible compared to existing premium offerings. It aims to provide users an economical way to access ChatGPT’s features without sacrificing quality or performance.
FAQ 3: What features are included in the sub-$5 ChatGPT plan?
Answer: While specific details may vary, the sub-$5 plan typically includes access to the core ChatGPT functionalities such as conversational AI, information retrieval, and problem-solving. Users can expect a versatile experience similar to higher-tier plans, albeit at a lower cost.
FAQ 4: Can I switch to this plan if I’m already subscribed to a different ChatGPT plan?
Answer: Yes, existing users can switch to the sub-$5 plan if they find it more suitable for their needs. Users should check their account settings for options to manage their subscription and switch plans as necessary.
FAQ 5: How can I subscribe to the new ChatGPT plan?
Answer: To subscribe to the sub-$5 ChatGPT plan, you can visit the OpenAI website or the ChatGPT app. Simply navigate to the subscription options, select the new plan, and follow the prompts to complete your subscription process.
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