Black Friday Achieves Record Online Spending of $11.8 Billion, According to Adobe

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    <h2>Black Friday Breaks Records with $11.8 Billion in Online Sales</h2>

    <p id="speakable-summary" class="wp-block-paragraph">American consumers spent a staggering $11.8 billion online on Black Friday, setting a new record according to <a target="_blank" rel="nofollow" href="https://business.adobe.com/resources/holiday-shopping-report.html">Adobe Analytics</a>, which monitors over 1 trillion visits to U.S. retail websites.</p>

    <h3>A New Milestone in E-Commerce Spending</h3>
    <p class="wp-block-paragraph">This figure surpasses last year's $10.8 billion, showcasing significant growth. Between 10 AM and 2 PM, shoppers were reportedly spending $12.5 million every minute. As <a target="_blank" rel="nofollow" href="https://www.forbes.com/sites/joanverdon/2025/11/29/black-friday-data-shows-online-sales-strong-store-results-mixed/">Forbes</a> notes, Adobe stated that these numbers demonstrate Black Friday’s rise as a crucial e-commerce event, as many consumers choose to shop from the comfort of their homes.</p>

    <h3>Cyber Monday Expected to Surpass Black Friday Sales</h3>
    <p class="wp-block-paragraph">Looking ahead, Adobe forecasts that Cyber Monday on December 1 will see even greater online spending, estimating $14.2 billion, according to <a target="_blank" rel="nofollow" href="https://www.reuters.com/business/retail-consumer/us-consumers-spent-118-billion-black-friday-says-adobe-analytics-2025-11-29/">Reuters</a>.</p>

    <h3>Insight into Holiday Shopping Trends</h3>
    <p class="wp-block-paragraph">Data from industry leaders like Adobe and Salesforce provides early insights into holiday shopping trends. Adobe anticipates total holiday spending to reach $253.4 billion this year, up from $241.1 billion in 2024.</p>

    <h3>Salesforce Discusses Global Spending and Price Influences</h3>
    <p class="wp-block-paragraph">Salesforce reported a total of $79 billion in global Black Friday spending, with $18 billion stemming from the U.S., reflecting year-over-year increases of 6% and 3%, respectively. However, this growth may be more indicative of rising prices, as Salesforce notes an average price increase of 7%, contrasted with a 1% decline in order volumes.</p>

    <h3>The Role of AI in Holiday Shopping</h3>
    <p class="wp-block-paragraph">Both Adobe and Salesforce cite the increasing impact of artificial intelligence on holiday shopping. For instance, <a target="_blank" rel="nofollow" href="https://x.com/salesforce/status/1994825232008298633">Salesforce notes</a> that AI and AI-driven agents influenced $22 billion in global sales during the period from Thanksgiving to Black Friday, although the extent of this influence is still being defined.</p>

    <h3>In-Person Shopping Trends Remain Uncertain</h3>
    <p class="wp-block-paragraph">The comparison between online shopping and in-store sales presents mixed data. According to RetailNext, in-store traffic has declined by 3.4% nationwide, while Pass_by reports an overall increase of 1.17% in foot traffic, with department stores experiencing an impressive 7.9% growth.</p>

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FAQs on Black Friday Online Spending Record

1. What was the total online spending for Black Friday this year?

   • This year, Black Friday online spending reached a record high of $11.8 billion, according to Adobe Analytics.

2. How does this year’s spending compare to previous years?

   • The $11.8 billion in spending marks an increase compared to previous years, showcasing a trend of growing consumer confidence and a shift towards online shopping.

3. What items were the most popular during Black Friday?

   • Top-selling categories included electronics, apparel, and home goods, with consumers particularly favoring deals on items like TVs, laptops, and kitchen appliances.

4. What factors contributed to the increased spending this Black Friday?

   • Contributing factors include early promotional sales prior to Black Friday, an increase in the number of retail websites offering discounts, and a surge in consumer demand for online shopping due to the convenience it offers.
5. How did Black Friday spending impact retailers?
   • Retailers experienced significant boosts in sales, which not only increased their revenue but also demonstrated the effectiveness of digital marketing strategies and online presence in reaching consumers.

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