Wharton Human-AI Research and GBK Collective’s new report sheds light on the success of enterprise AI adoption and the challenges of turning it into significant business returns.

Measuring Growth Changes the Picture of AI Value

The report reveals how tracking growth measures leads to stronger positive AI returns compared to measuring efficiency alone.

AI Agents Are Common, Deep Integration Is Scarce

While AI agent adoption is widespread, deep integration into core business processes is limited, highlighting the importance of workflow transformation.

Clear Ownership Accompanies Stronger Returns

Organizations with a designated Chief AI Officer and a standardized AI platform show significantly stronger positive returns, emphasizing the importance of clear ownership and strategic planning.

Employees See a Different Transformation

The study highlights the disparity in perceptions of AI transformation between managers and entry- and mid-level employees, pointing to the need for improved training and support for widespread adoption.

What the Survey Can—and Cannot—Tell Businesses

The report provides valuable insights into AI progress within enterprise teams, emphasizing the importance of focusing on business outcomes, integration, accountability, and employee experience.

1. What is the Adaptive Advantage report by Wharton–GBK?
   The Adaptive Advantage report by Wharton–GBK is a comprehensive study that examines how companies are using artificial intelligence (AI) and the return on investment (ROI) they are seeing from their AI initiatives.

2. What does the report reveal about the AI ROI gap?
   The report reveals that while many companies are investing in AI technologies, there is a significant gap between those that are seeing a positive ROI from their AI initiatives and those that are not. This gap is referred to as the AI ROI gap.

3. Who is winning with AI according to the report?
   The report identifies a select group of companies that are considered to be "winning" with AI. These companies are seeing a higher ROI from their AI investments compared to others, and they are outperforming their competitors in terms of revenue growth, profitability, and market share.

4. What factors contribute to the success of companies "winning" with AI?
   According to the report, companies that are "winning" with AI tend to have a clear AI strategy, strong leadership support, a culture of experimentation and innovation, and a focus on ethical AI practices. Additionally, these companies are more likely to have a dedicated AI team and to invest in AI talent and technology.

5. How can companies close the AI ROI gap and improve their chances of success with AI?
   To close the AI ROI gap and improve their chances of success with AI, companies should focus on developing a clear AI strategy, building a culture of trust and collaboration around AI, investing in AI talent and technology, and monitoring and measuring the impact of their AI initiatives. By taking these steps, companies can increase their chances of seeing a positive ROI from their AI investments and staying ahead of the competition in the rapidly evolving AI landscape.

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