Figma Focuses on India for Broader Expansion Beyond Design

Figma Expands Footprint in India: A New Office and Local Talent Acquisition

Figma is deepening its presence in India by opening a new office and recruiting local talent, aiming to strengthen connections with its substantial user community and better engage developers alongside existing designers on its platform.

Revolutionizing Design: Figma’s Journey and Vision

Founded in 2012 by Dylan Field and Evan Wallace, Figma initially garnered attention by offering a browser-based interface when desktop software dominated the design landscape. This innovation was met with skepticism, yet it evolved into a favored collaboration tool among UX and product teams. Now, Figma is targeting developers as well, with India playing a crucial role in this strategy.

India: A Vital Market for Developer Engagement

With one of the largest developer communities globally, India is a prime focus for tech giants like Microsoft, which has nearly 22 million Indian developers on GitHub. Developers comprise about 33% of Figma’s global user base, prompting the company to introduce features that bridge design and engineering workflows. Despite these efforts, some Indian developers view Figma mainly as a design tool rather than a comprehensive product creation platform.

Figma’s Commitment to Indian Developers

“India has such a large population of developers who might not currently think of Figma as their tool, and that’s the thing that we want to do,” stated Abhishek Mathur, VP of Engineering at Figma. “Much of this is driven by the community, but we aim to actively participate and share our message of empowering developers beyond mere coding.”

New Beginnings: Bengaluru Office Launch

On Wednesday, Figma inaugurated a new office in Bengaluru, as part of its international expansion strategy. With existing offices across Tokyo, Singapore, London, Paris, Berlin, Sydney, and São Paulo, this move signifies Figma’s commitment to enhancing its local presence.

Acknowledging India’s Growth Potential

Previously operating within India remotely via its Singapore team, Figma recognizes the imperative of a local office as community engagement in the region continues to grow. “India has always been a global hub of innovation, and international markets significantly contribute to Figma’s usage,” Mathur emphasized.

Exploring Figma’s User Base and Growth

International usage accounts for about 85% of Figma’s total, with India ranking as its second-largest market after the U.S. As of Q3 2025, Figma reported serving users across 85% of India’s 28 states, with over 40% of the top 100 companies listed on the Bombay Stock Exchange being Figma customers.

Empowering Communities: Figma’s Global User Base

Figma boasts 13 million active users weekly worldwide, with India representing a substantial segment of this base. The country’s community, known as Friends of Figma, encompasses over 25,000 members.

AI-Powered Innovations for Greater Impact

In May, Figma unveiled an array of AI-driven features aimed at extending its appeal beyond design teams. This positions Figma to compete not only with Adobe and Canva but also with AI coding platforms like Replit and Lovable. One notable feature, Figma Make, enables users to produce functional web applications from natural language prompts, facilitating collaboration on design and code in a single workspace.

Noteworthy Adoption: Figma Make in India

India has become the largest adopter of Figma Make, with users generating over 800,000 prototypes to date. The platform is witnessing a growing affinity among Indian developers, particularly for its dev mode, launched in 2023, which assists in swiftly translating designs into code.

The Indian Ecosystem: A Unique Market

“The transition from imagination to production showcases distinct differences between India and the rest of the globe,” Mathur remarked. While usage patterns are similar, the operational scale presents unique challenges.

Strengthening Local Operations: Sales and Marketing Focus

Figma’s Bengaluru office will initially prioritize enhancing the company’s sales and marketing efforts in India. Major users span consumer startups like CRED and Swiggy, IT giants such as Infosys, and established brands like Airtel and Myntra.

Balancing Global Growth with Local Insights

In 2024, Figma reported that roughly half of its revenue stemmed from international markets, with Mathur designating India as a “crucial market,” though specific revenue contributions remain undisclosed.

Community-Driven Development: Product Evolution

India’s user feedback is actively shaping Figma’s product development. For instance, enhanced code-export options were implemented based on requests from Indian users wanting improved output quality.

Ongoing Engagement: Building Stronger Relationships

“We intend to continue hosting events and collaborating with our customers of all sizes, exploring additional opportunities as time progresses,” Mathur concluded.

Here are five FAQs regarding Figma’s expansion in India beyond design:

1. What is Figma’s strategic goal for expanding into India?

Figma aims to tap into India’s growing tech ecosystem and diverse talent pool to enhance collaboration and innovation. By branching beyond design, they hope to leverage local insights, foster community engagement, and create customized solutions for different industries.

2. How will Figma’s services in India differ from its traditional offerings?

While Figma originally focused on design tools, the expansion will include features that cater to broader needs such as collaboration, prototyping, and integrated project management. This aligns with the demands of software development and product teams, enhancing overall workflows.

3. Will Figma provide localized support for Indian users?

Yes, Figma is committed to offering localized support, including customer service in local languages and resources tailored to the Indian market. This will help users navigate features effectively and enhance their experience.

4. Are there any specific industries in India that Figma is targeting?

Figma is looking to serve a variety of sectors, including tech startups, e-commerce, education, and healthcare. By catering to these industries, Figma aims to help teams streamline their processes, improve collaboration, and drive innovation.

5. How can Indian businesses and freelancers benefit from Figma’s expansion?

Indian businesses and freelancers will gain access to advanced collaboration tools and features that support remote work and team projects. This expansion provides an opportunity for enhanced productivity, streamlined workflows, and access to a global design community, empowering local users to compete internationally.

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Lovable Approaches 8 Million Users as Year-Old AI Coding Startup Targets Corporate Workforce Expansion

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<div>
    <h2>Lovable's Remarkable Growth: From 2.3 Million to Nearly 8 Million Users in Just Months</h2>

    <p id="speakable-summary" class="wp-block-paragraph">
        <a target="_blank" href="https://lovable.dev/" rel="noreferrer noopener nofollow">Lovable</a>, the Stockholm-based AI coding platform, is on the verge of reaching 8 million users, a significant leap from the <a target="_blank" href="https://techcrunch.com/2025/07/17/lovable-becomes-a-unicorn-with-200m-series-a-just-8-months-after-launch/">2.3 million</a> reported in July. CEO Anton Osika revealed that over “100,000 new products are created on Lovable daily,” showcasing the platform's rapid growth since its launch just a year ago.
    </p>

    <h3>A Closer Look at Lovable's Funding and Valuation</h3>

    <p class="wp-block-paragraph">
        Lovable has successfully raised a total of $228 million, including a notable $200 million round this summer, leading to a valuation of $1.8 billion. Speculations suggest that new investors may be interested in a $5 billion investment, though Osika emphasized that the company is currently not in need of additional capital and refrained from discussing future fundraising plans.
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    <h3>Examining Sustainability: Annual Revenue and User Engagement</h3>

    <p class="wp-block-paragraph">
        During a discussion at the Web Summit in Lisbon, Osika did not disclose Lovable's latest annual recurring revenue (ARR), though the platform achieved $100 million in ARR this past June. Concerns have been raised regarding the sustainability of the vibe coding trend, particularly following a report from Barclays indicating a 40% decline in traffic for Lovable since its peak earlier this year.
    </p>

    <h3>Strong User Retention and Growing Team</h3>

    <p class="wp-block-paragraph">
        Despite the drop in traffic, Osika noted that user retention remains robust, boasting over 100% net dollar retention. The company is also expanding its workforce, surpassing the 100-employee mark, and is attracting leadership talent from San Francisco to enhance operations at its Stockholm headquarters.
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    <h3>A Vision Beyond Coding: Empowering Non-Developers</h3>

    <p class="wp-block-paragraph">
        Lovable originated from GPT Engineer, an open-source tool created by Osika that gained popularity among developers. Recognizing a larger opportunity, Osika aims to transform how software is built, catering to the 99% of people without coding skills. "I realized we were going to revolutionize software creation," he stated, recounting the inspiration for Lovable.
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    <h3>An Eclectic User Base: From Fortune 500 Companies to Young Innovators</h3>

    <p class="wp-block-paragraph">
        Lovable’s platform attracts a diverse range of users; over half of Fortune 500 companies utilize it to “supercharge creativity.” Notably, an 11-year-old in Lisbon successfully built a Facebook clone for school, while a pair of Swedish entrepreneurs generate $700,000 annually from a startup launched on Lovable just seven months ago.
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    <h3>Addressing Security Concerns in Vibe Coding</h3>

    <p class="wp-block-paragraph">
        Security is a critical issue in the vibe coding arena. Osika acknowledged recent incidents, including a leak involving an app that exposed 72,000 images, and emphasized the company's commitment to enhancing security. "We are prioritizing the hiring of security engineers," he noted, explaining that Lovable conducts multiple security checks before deployment.
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    <h3>Competition and Collaboration in the AI Coding Space</h3>

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        When discussing rivals such as OpenAI and Anthropic, Osika took a collaborative approach, stating that the market can support multiple successful platforms. His focus lies in maximizing human creativity and enabling anyone with good ideas to build businesses, rather than fixating on competition.
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    <h3>Building the Future of Software Development</h3>

    <p class="wp-block-paragraph">
        Osika aims for Lovable to become the ultimate software development platform, streamlining tasks such as user understanding and feature deployment through a user-friendly interface. "Demo, don’t memo,” reflects the modern approach to using Lovable, where teams can quickly prototype and test their ideas without extensive preparatory work.
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    <h3>A Balanced Approach to Startup Culture</h3>

    <p class="wp-block-paragraph">
        Despite the rapid growth and media attention, Osika remains grounded. He values a mission-driven team culture that prioritizes work-life balance over the typical hustle associated with Silicon Valley startups. "Our best team members care deeply about our mission," he remarked, acknowledging the challenges of startup life while emphasizing their commitment to a sustainable work environment.
    </p>
</div>

This rewrite highlights essential points while ensuring clarity and SEO optimization through structured headings and engaging language.

Here are five FAQs regarding Lovable’s recent growth and focus on corporate employees:

FAQ 1: What is Lovable?

Answer: Lovable is an AI coding startup that provides tools and solutions to assist developers in writing and optimizing code. Recently, it has celebrated reaching nearly 8 million users, showcasing its rapid growth since its inception.

FAQ 2: What features does Lovable offer to its users?

Answer: Lovable offers a range of features including code completion, debugging assistance, and suggestions for code optimization. Its AI-driven tools are designed to enhance productivity and streamline the coding process for developers.

FAQ 3: Why is Lovable targeting corporate employees?

Answer: Lovable is focusing on corporate employees to expand its user base and meet the increasing demand for efficient coding solutions in the workplace. By targeting businesses, Lovable aims to provide teams with the tools needed to enhance collaboration and productivity.

FAQ 4: How can corporate employees benefit from Lovable’s tools?

Answer: Corporate employees can benefit from Lovable’s tools through improved coding efficiency, reduced errors, and better team collaboration. The AI capabilities can help teams streamline their development processes, making it easier for them to deliver high-quality software on time.

FAQ 5: What are Lovable’s plans for the future?

Answer: Lovable plans to continue expanding its user base, particularly among corporations, by enhancing its platform with new features and capabilities. The goal is to make coding more accessible and efficient for developers and teams worldwide as it continues to grow.

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Goldman Sachs Increases Investment in MoEngage to Support Global Expansion

MoEngage Secures $100 Million Funding Round to Enhance Global AI-Driven Customer Engagement

MoEngage, a leading customer engagement platform operating in 75 countries, has successfully raised new funding led by Goldman Sachs Alternatives to accelerate its global growth and integrate advanced AI features into its services.

Details of the Series F Funding Round

The funding round, totaling $100 million, consists of approximately 60% primary and 40% secondary shares. This Series F round also marks the entrance of A91 Partners, an Indian venture firm, co-leading the round alongside Goldman Sachs Alternatives. To date, MoEngage has raised a total of $250 million in funding.

The Shift Towards AI-Driven Marketing Solutions

As consumer brands increasingly turn to digital channels to engage customers, the competition for consumer attention has escalated. Brands are now leveraging existing customer data to deliver more personalized marketing experiences. While traditional marketing platforms continue to serve the industry, there is a growing demand for AI-powered tools that automate decision-making and minimize manual effort. MoEngage positions itself in this evolving space with its innovative Merlin AI suite, designed to help marketing and product teams launch campaigns quickly and optimize targeting.

“We assist B2C brands in effectively engaging their customers by leveraging the first-party data they already possess,” said co-founder and CEO Raviteja Dodda in an interview.

Expanding Global Reach and Market Impact

MoEngage, established 11 years ago, spent its early years primarily focused on India and Southeast Asia. However, over the past four years, it has significantly expanded its market presence, particularly in North America, which now accounts for over 30% of its revenue. Additionally, about 25% of the revenue comes from Europe and the Middle East, while the remaining 45% is generated in India and Southeast Asia.

Goldman Sachs’ recent investment will further strengthen MoEngage’s global footprint. The investment bank also played a pivotal role in the company’s prior Series E round, which raised $77 million in June 2022.

“Our current investors have deep knowledge about our company’s performance, both strengths and weaknesses,” Dodda noted. “[Goldman Sachs] leading this round validates our core fundamentals.”

Investment in AI Innovation

In the last two to three years, MoEngage has heavily invested in generative and decisioning AI capabilities, with these advancements reflected in its Merlin AI suite—which includes various AI agents tailored for marketing applications.

These AI agents function like copywriters, assisting consumer brands in crafting marketing messages, generating multiple campaign variants, and producing natural language text paired with suitable images. The suite also incorporates decisioning AI tools to help brands strategize which customers to target, using which channels, and at the optimal times.

MoEngage’s Merlin AI suite
MoEngage’s Merlin AI suiteImage Credits:MoEngage

Serving a Diverse Clientele

MoEngage currently serves more than 1,350 global consumer brands, including renowned names like SoundCloud, McAfee, Kayak, Domino’s, Deutsche Telekom, and major Indian players like Swiggy, Flipkart, Ola, Airtel, and Tata. Traditional enterprises contribute around 60% of the company’s business, while 40% comes from internet-focused firms. The platform also partners with over 25 global banks and several major insurers, including JPMorgan Chase, Citibank, and India’s largest insurer, Life Insurance Corporation (LIC).

Many of these brands had previously relied on marketing tools from incumbents like Adobe, Oracle, and Salesforce. MoEngage has successfully converted over 300 of these clients, driving growth in both North America and the EMEA regions.

For instance, SoundCloud transitioned over 120 million users to MoEngage within just 12 weeks, utilizing AI-driven insights to expedite product launches and improve retention among its paid users, as highlighted by Hope Barrett, Senior Director of MarTech at SoundCloud.

Numerous clients previously depended on multiple specialized solutions for various tasks. MoEngage streamlined these operations into a single platform, effectively lowering costs and enhancing marketing efficiency.

“Our clients, whether they are banks or e-commerce companies, utilize MoEngage to consolidate all customer data from various touchpoints, including offline stores, websites, mobile apps, and more,” Dodda explained.

Future Growth and IPO Aspirations

Without providing specific figures, Dodda disclosed that MoEngage experienced approximately 40% year-over-year growth last year and aims for a 35% compound annual growth rate (CAGR) over the coming three years. The company also anticipates achieving quarterly adjusted EBITDA-positive status by the end of the current fiscal year.

MoEngage identifies companies like Braze and CleverTap, along with legacy marketing platforms from Adobe, Oracle, and Salesforce, as its primary competitors.

Currently, MoEngage employs around 800 individuals across 15 global offices and plans to expand its workforce, especially in North America and Europe. This will involve scaling its customer success, support, sales, and marketing teams to deepen its market presence. Additionally, MoEngage is focused on enhancing its AI capabilities and recruiting talent to support these initiatives.

The company aims to be IPO-ready within the next few years, although Dodda did not disclose a specific timeline for this move.

“We see a tremendous opportunity to build a multi-billion dollar revenue company in our space,” he concluded.

Here are five FAQs based on the investment by Goldman Sachs in MoEngage:

FAQ 1: What is MoEngage?

Answer: MoEngage is a customer engagement platform that helps businesses personalize their marketing efforts through data-driven insights. It offers tools for email, mobile push notifications, in-app messaging, and web engagement to enhance user experience and retention.

FAQ 2: Why did Goldman Sachs invest in MoEngage?

Answer: Goldman Sachs invested in MoEngage to fuel its global expansion. The investment reflects confidence in MoEngage’s innovative technology and its potential for significant growth in the competitive customer engagement market.

FAQ 3: How will the funding be used by MoEngage?

Answer: MoEngage plans to use the new funding to enhance its product offerings, accelerate its global expansion, and invest in marketing efforts. This will enable the company to reach more clients and improve customer engagement solutions.

FAQ 4: What impact does this investment have on MoEngage’s market position?

Answer: The investment positions MoEngage as a stronger player in the customer engagement sector. With additional resources, the company can expand its services, improve technology, and compete more aggressively with other market leaders.

FAQ 5: What are the expected outcomes of this expansion for businesses using MoEngage?

Answer: Businesses using MoEngage can expect enhanced tools and features that facilitate better customer engagement, improved user insights, and more effective marketing campaigns, ultimately leading to increased customer satisfaction and retention.

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