YouTube to Enable Creators to Create Shorts Using Their Own AI Avatars

YouTube Shorts to Introduce AI-Driven Creator Likenesses

YouTube Shorts viewers may soon encounter AI-driven versions of their favorite creators while scrolling through their feeds. CEO Neal Mohan announced on Wednesday that creators will have the capability to produce Shorts featuring their own likeness.

Exciting AI Capabilities for Creators

“This year you’ll be able to create a Short using your own likeness, produce games with a simple text prompt, and experiment with music,” Mohan shared in his annual letter. “Throughout this evolution, AI will remain a tool for expression, not a replacement.”

YouTube Shorts’ Growing Popularity

Shorts currently averages an impressive 200 billion daily views, making it one of YouTube’s most engaging formats. The platform continues to invest in Shorts to maintain its impressive viewership. Although further details about the new likeness feature were not disclosed, it will complement existing AI tools available for Shorts, such as the ability to generate AI clips, AI stickers, and AI auto-dubbing.

Enhanced Control for Creators

YouTube plans to provide creators with new tools to manage the use of their likeness in AI-generated content, according to Mohan.

Protecting Creators’ Likeness

While creators will have the opportunity to include their likeness in videos, YouTube has simultaneously launched technology designed to prevent unauthorized use of it. Last October, YouTube introduced likeness-detection technology for eligible creators. This feature helps identify AI-generated content that uses creators’ likenesses, such as their faces and voices, allowing them to request removal of unauthorized content.

Maintaining High-Quality Experiences

In an era where AI-generated content is proliferating, YouTube is committed to ensuring a top-notch viewing experience. “Over the past 20 years, we’ve learned not to impose any preconceived notions on the creator ecosystem,” Mohan stated. “Today, once-odd trends like ASMR and watching others play video games are mainstream hits. However, with this openness comes a responsibility to maintain the quality that viewers expect. To combat the spread of subpar AI content, we are expanding our successful systems for managing spam and clickbait while curbing low-quality, repetitive content.”

New Formats on the Horizon

YouTube is also set to broaden Shorts with new formats, including image posts that are already gaining popularity on platforms like TikTok and Instagram Reels.

Here are five FAQs regarding YouTube’s new feature allowing creators to make Shorts using their own AI likeness:

FAQ 1: What does the new feature allow creators to do?

Answer: The new feature allows creators to generate Shorts using an AI likeness of themselves. This means they can create videos that mimic their appearance and voice, enabling unique content creation without requiring physical presence in front of the camera.

FAQ 2: How does YouTube ensure copyright and consent for AI likenesses?

Answer: YouTube requires creators to consent to the use of their likeness for AI generation. The platform implements measures to ensure that only those who own the rights to their likeness can utilize this feature, preventing unauthorized use of someone else’s identity.

FAQ 3: Will there be any costs associated with using AI likenesses for Shorts?

Answer: At launch, YouTube has not indicated any fees associated with using AI likenesses for Shorts. However, this could change in the future, and creators should stay informed about any updates to the platform’s policies.

FAQ 4: Are there any limitations on how creators can use their AI likeness in Shorts?

Answer: Yes, creators must adhere to YouTube’s community guidelines and content policies when using their AI likeness. This includes avoiding content that is harmful, misleading, or infringes on others’ rights.

FAQ 5: How will this feature impact content creation on YouTube?

Answer: This feature is expected to enhance creativity and efficiency in content creation. It allows creators to experiment with new formats and styles, potentially attracting more viewers and fostering innovative content while minimizing the time and effort needed to produce high-quality videos.

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Empromptu Secures $2M in Pre-Seed Funding to Enable Enterprises in Developing AI Applications

Sheena Leven Unveils Lessons Learned from Launching CodeSee and New AI Venture Empromptu

Sheena Leven, the visionary entrepreneur behind CodeSee, shares key insights gained from her journey in tech startups. From distinguishing genuine business needs to embracing foundational principles, her experience sets the stage for her next innovative project.

The Fundamentals Never Fade Away

“Security, compliance, reliability, quality—these essentials remain critical for enterprise applications,” Leven emphasizes.

Introducing Empromptu: Empowering Non-Technical Business Owners

Following the acquisition of CodeSee in 2024, Leven’s vision shifted towards creating a platform that enables business owners, regardless of their technical expertise, to develop AI applications. Partnering with AI researcher Sean Robinson, they launched Empromptu last October, providing an accessible AI service for businesses.

User-Friendly AI Development at Your Fingertips

Empromptu enables users to simply describe their needs to the AI chatbot—whether they want a new HTML or JavaScript app—and the platform will create it. Additionally, it offers LLM (Large Language Model) tools for further refining results and allows companies to seamlessly integrate AI features into their existing code bases.

Not Just Vibe Coding: Transforming Ideas into Real Software

Leven distinguishes Empromptu from vibe-coding platforms, though she anticipates competition from companies like Replit and Lovable. “Vibe coding is ideal for quick experiments, but Empromptu is designed to convert those experiments into fully-fledged software,” she states.

Funding Fuel for Growth and Innovation

In a recent announcement, Empromptu revealed a successful $2 million pre-seed funding round led by Precursor Ventures, supported by Zeal Capital, Alumni Ventures, Founders Edge, and South Loop.

Investing in the Future: Targeting Complex Industries

The newly acquired funds will be allocated towards expanding the team and developing proprietary technology. Empromptu aims to cater to businesses in regulated sectors and complex fields, such as software solutions for the hospitality industry.

Making AI Accessible for All Founders

Ultimately, Leven envisions a world where founders can transform their businesses without needing extensive technical knowledge. “It’s just like any other skill,” she remarks. “The beauty is that AI can guide you as you learn.”

Here are five FAQs based on the news that Empromptu has raised $2M in pre-seed funding to assist enterprises in building AI applications:

FAQ 1: What is Empromptu?

Answer: Empromptu is a technology startup focused on helping enterprises create artificial intelligence applications. The company provides tools and platforms that simplify the development process, enabling businesses to leverage AI for various operational needs.

FAQ 2: How much funding did Empromptu raise, and in what stage?

Answer: Empromptu successfully raised $2 million in a pre-seed funding round. This initial investment will support the development of its AI application-building platform and accelerate its market entry.

FAQ 3: What will the funding be used for?

Answer: The $2 million in pre-seed funding will be utilized to enhance Empromptu’s technology, expand its development team, and accelerate product marketing efforts to help enterprises effectively build and deploy AI applications.

FAQ 4: Who are the investors involved in this funding round?

Answer: While specific investors have not all been publicly disclosed, the pre-seed funding round included participation from notable angel investors and venture capitalists who specialize in technology and AI sectors.

FAQ 5: How can enterprises benefit from using Empromptu’s platform?

Answer: Enterprises using Empromptu’s platform can streamline their AI application development process, reduce time-to-market, and leverage advanced AI capabilities without needing deep technical expertise. This empowers organizations to innovate and enhance operational efficiency through custom AI solutions.

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